May 16, 2022

Dare Quill

The Real Estate Maniacs

Diamond Mattress Enters Upholstery Category with Acquisition of Condominium Furnishings Business

2 min read

L-R: Spencer Edwards, Materials Supervisor, of Diamond Mattress Fidel Huete, Standard Supervisor, Texas division Martin Romero, VP Production Shaun Pennington, President.

Diamond Mattress announced that it is coming into the upholstery group and continuing to grow its bedding business enterprise with the current acquisition of Condominium Furnishings Enterprise (AFC), a deal bedding and upholstery maker based in Texas.


With the acquire of AFC past month and the Royal Sleep brand in 2019, Diamond Mattress has invested a lot more than $15 million in its strategic expansion and enlargement plans to provide quicker transport for e-commerce and broader distribution when building a countrywide brand with vertically built-in manufacturing in California and Texas.


“Diamond has always been hyper-targeted on meeting the requires of our shoppers, and our expansions are a direct end result of their progress and accomplishment,” mentioned Shaun Pennington, Diamond President. “A prime priority is to present a clean changeover for shoppers of AFC, Royal Snooze and Diamond as we perform toward elevated capacity for each individual solution line as quickly as we can.”


“With AFC, we are the moment again merging a relatives-owned and operated organization with really customer-centric values that align perfectly with the Diamond Mattress loved ones and culture. We think these are winning ingredients, and we’re happy to have the Avenue spouse and children carry on in the company and lend their abilities to develop it,” he said.


Gary Avenue, 2nd-era operator of AFC, will serve as director of agreement profits. His son Ryan and daughter-in-regulation, Nicole, will give continuity of provider on all agreement accounts.


Martin Romero, vice president of producing for Diamond, estimated the merging of all manufacturing less than 1 roof, spanning 200,000 square ft, will be accomplished in the following few of months.


He reported, “In a somewhat brief time, we effectively integrated various mattress and upholstery manufacturing units and equipment. It is been a total staff effort from Gary walking us through details of the agreement aspect to Shaun handling all the training on the factory flooring.”


The acquisition was taken care of by Los Angeles-dependent business Greenberg Glusker.



About Diamond Mattress:

Diamond Mattress is a top U.S. mattress manufacturer and major omnichannel rest wellness manufacturer with a custom of merchandise and producing innovation. The privately held, fourth-era company is dedicated to excellent provider with a concentrate on customized solutions of high high-quality and worth although selling the value of sleep and its effects on particular wellness. For more data, visit



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