SAN FRANCISCO — Minted, a marketplace for unbiased artists and designers, and world wide style corporation West Elm, have introduced a collaboration that introduces artist-developed household furnishings exclusively to WestElm.com and West Elm suppliers nationwide.
The Minted + West Elm furnishings assortment marks the to start with time Minted has expanded into the furniture segment. The partnership builds on the great art collection that Minted has provided at West Elm since 2013, supplying buyers the prospect to pair art and household furniture from Minted’s unbiased artists.
The Minted + West Elm home furniture collection contains 14 upholstered pieces and delivers far more than 2,000 choices of silhouette, sample, color and leg finish. New textile designs had been developed by artists in Minted’s world community, submitted to Minted’s design and style competitions and in many conditions are hand-painted or illustrated.
The new furnishings assortment will start with a curated assortment of cloth styles designed by 21 impartial artists from Minted’s neighborhood, such as artists from Mumbai, India Geneva, Switzerland and Nairobi, Kenya. A portion of every acquire will immediately help the impartial artist who designed the pattern.
New designs will be unveiled in subsequent distinctive edition drops prepared for Getaway 2021 and Spring 2022. The Minted + West Elm home furniture assortment will be solely obtainable for invest in at WestElm.com/Minted and West Elm retailers nationwide starting this thirty day period.
“We’re very pleased to husband or wife with West Elm on our furniture debut,” stated Mariam Naficy, founder, Co-CEO, and chairman of Minted. “Our collaboration amplifies the get the job done of a numerous array of artists from around the globe. … We’re fired up that this is just one action further more that Minted will take on its journey to make inclusion for artists everywhere you go.”
Alex Bellos, president of West Elm, added, “Our collaboration with Minted brings together our digital-initial method with our motivation to giving original and present day layouts for the home. “We made a collection that gives consumers much more option and personalization when searching WestElm.com and West Elm shops nationwide this drop.”
The Minted + West Elm assortment contains upholstered ottomans, occasional chairs, footstools, screens, benches, headboards and beds. Each piece is designed-to-purchase, and pricing begins at $249 for an occasional ottoman and extends to $1,899 for a queen-sized demilune bed.